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The beginning of the beginning… again? Not!

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It is always funny to see journalists talks about the print industry if for the only reason it being like asking the Captain of the Titanic how his ship is doing while it is pointing 90 degrees upwards.  Newspapers and Magazines have had their time in the sun, and it has been a good run… about 150 years depending on where you are. In the article Seven Reasons Newspapers Are Not Rebounding Financially, author Rick Edmund is attempting to explain why newspapers aren’t making as much money as they were. He says it is for these reasons:

1. Advertising revenues are still falling

2. Online and other digital growth doesn’t take up the slack.

3. Newsprint prices are rising again.

4. Other cost reductions are cycling through

5. Circulation revenues have gone flat.

6. The “death spiral” cycle continues.

7. Debt continues to be problematic.

DUH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Newspapers and print journalists have to accept the fact that they are a relic of the past.

People are not going to starting dropping their iphones and computers and buy more papers. PERIOD. As time passes there will be those who were born prior to the advent of computer use who will continue to buy newspapers for old-times-sake, those who appreciate the ‘vintagness’ of it like those who continue to buy vinyl records because of the sentimental value. Readership has  flat lined but in the long run people will slowly read less and less papers and magazines because of the convenience provided by the internet.   Nobody will pay for something if they can get it for free. Some will but apart from the fact that most people don’t read, people want to receive information in the fastest, cheapest, most convenient way possible.

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Written by lollingvagabond

November 17, 2010 at 8:55 pm

Posted in Uncategorized

4 Responses

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  1. I like your response. You tell it like it is, and I think that people should be using their time to fix their problems and find alternations rather than complain that the old methods aren’t working. The Internet most likely will offer endless ways for businesses to make profit once regulated. I believe we are all just scared off to it because its so “big” and “endless” though, so we are only cutting ourselves short. Good post!

    jillianwinslow

    November 24, 2010 at 2:25 am

  2. I think there will always be a place for print, but I think that everyone likes to believe it will always hold the largest place. That’s just not being honest. I agree that people need to stop the denial and get serious about the age we’re living in. Whoever is the first to capitalize on it wins!

    rachelanoel

    November 25, 2010 at 6:04 am

  3. I agree with this post. If people aren’t reading or paying for papers now, they aren’t going to start. The industry needs to take this into consideration and find some other way to do things and attract readers.

    Erica Devaney

    November 26, 2010 at 7:09 pm

  4. This is true. I don’t worry so much about newspapers. It’s the journalism that is important. We will still need journalism. It may not always be delivered in print.

    Dr. Hall

    December 2, 2010 at 2:47 am


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