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Bada Bing!

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In a recent NPR podcast for “Planet Money”, commentator David Folkenflik Discussed a new agreement between Microsoft and Rupert Murdoch’s News Corp. To give Bing, Microsoft’s propriety search engine, exclusive access to news content from the Wall Street Journal.

This comes at a time when ad revenues  and readership of newspapers and magazines are shrinking as more individuals turn to the web to access media content for free. To make profit, News Corp. will give Bing exclusive rights to news content online for a undisclosed sum of money from Microsoft.

This is a paradigm shift in the web because the one thing about the web is the ability to access information through search engines. It literally means when you look for a wall street journal through google’s search engine, the same results will not come up.

This might give Bing an edge for particular content and might start a content war between web sites. There is no telling how this will affect the business model of websites, but when times are tough media companies will do anything to make a dime.

Link:

http://www.npr.org/blogs/money/2009/12/podcast_3.html

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Written by lollingvagabond

November 1, 2010 at 1:58 am

Posted in Uncategorized

One Response

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  1. Clever title. I agree with your statement that it is a paradigm shift within the web. I believe this will give Bing an edge which they have previously been lacking. Will it be better for users though?

    meganaylor

    November 27, 2010 at 5:09 am


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